Meet Our Staff!

Expanding Enterprises, Inc.
1225 S. Lorraine Rd
Suite 119
Wheaton IL 60189
Monday - Saturday
10:00 AM - 7:00 PM

"Expanding Your Consciousness Since 1991"

  Home Page Find out more about Expanding Enterprises, Inc.  
  Check out our CEU training programs for Social Workers Find out about hosting us to teach at your organization  
  Check out the products we sell Find out about our excellent staff  
  What is Neuro-Linguistic Programming? Send us an email  

Staff of Expanding Enterprises, Inc.

Picture of Larry Westenberg
Mr. Larry Westenberg
, is the President of Expanding Enterprises, Inc.  His background includes careers in psychotherapy, sales, training design, training delivery and educational consulting.

Mr. Westenberg has been designing professional training programs for the past thirteen years at Fortune 50 and Fortune 500 companies including Bank of America, Abbott Labs, Blue Cross and Blue Shield, BMO Harris Bank, Accenture, as well as AT&T and others. He is an experienced trainer and Instructional Designer with a Master's Degree (MSEd) specializing in Adult Learning, Training Design, and Instructional Technology.

Additionally, he has a Master's Degree (MSW) in Social Work, and is a Licensed Clinical Social Worker (LCSW).  Larry has worked as a counselor and therapist for over 35 years.  His counseling experience includes six years assessing and treating the criminally insane (forensic psychiatric treatment), as well as 15 years assisting with involuntary admissions at a large state psychiatric hospital in frequent coordination with state government/legal agencies. He has served as an expert witness regarding psychiatric and emergency room assessment procedures, as he did psychiatric intake assessments while employed at several different emergency rooms around the Chicago area. 

Mr. Westenberg also maintains a private counseling practice in Illinois, where he offers his unique counseling services via "Way Beyond Counseling and Coaching, LLC." 

Training in Neuro-Linguistic Programming (NLP)

Mr. Westenberg is a Certified Trainer and Master Practitioner of Neuro-Linguistic Programming (NLP), and has taught and assisted with teaching NLP certification programs at numerous NLP Institutes in the United States since 1991.  He also has several advanced NLP Certifications including Design Human Engineering® and Perceptual Cybernetics. He is an Authorized Instructor of The First and The Second Degree Official Program of The Radiance Technique®, (Authorized by Radiance Seminars, Inc.) and has studied to The Seventh Degree of The Radiance Technique® (TRT®). He began training in TRT® in 1986. His first thesis included extensive research on stress and stress management techniques. 

Mr. Westenberg has also had the honor of training internationally, having observed and revised pilot training classes of materials he developed for several large corporations on overseas projects. His training in cultural communication as a therapist was very helpful when teaching portions of month-long classes in Asia with large numbers of students.

Mr. Westenberg studied human influence technologies since his childhood, including such varied sources as educational technology, accelerated learning, hypnosis, transactional analysis and cognitive therapy. Larry is the original developer of Human Animal Behavior Trainingsm (HABTsm), a self-help and self-coaching system that incorporates a number of rapid-change technologies into a powerful method for integrating interventions and treatment.

Larry's training programs are always flavored with his humorous presentation style, and he has a knack and a love for carefully structuring information to clarify complicated presentation topics. Larry honed this skill working for over ten years at large corporate organizations, taking horrifically dry technical topics and turning them into online training that didn't completely put people to sleep! He then studied a variety of different software programs and began developing online and virtual (teacher-on-screen) training programs for more large corporations. He continued developing his ability to identify and focus on the key elements of training that make it possible to actually LEARN complicated information. This experience also taught him the importance of having people practice what they learn immediately after they learn a concept. Thus his online and in-person training programs have lots of embedded, focused exercises and interaction groups. Participation in exercises is mandatory for all trainees because of Larry's observations about the importance of learning in a context, and then immediately practicing and applying new skills.

Larry is dedicated to sharing positive influence methods with therapists, coaches, parents, social workers, and teachers to help offset the often negative cultural influences of television and music.  His new book, "Beliefs and How to Change Them" teaches how to use a variety of cognitive therapy and NLP techniques to shift beliefs, and includes new distinctions in hypnotic language patterns that are not taught anywhere else in the world. These language patterns are utilized to help clients shift and change their internal maps and integrate new ways of thinking quickly and thoroughly. 

As the author of all of the training materials, Larry is authorized to train all of the classes taught by Expanding Enterprises, Inc. He was originally trained by NLP Comprehensive in classes that were supervised and/or delivered by Steve and Connirae Andreas. He completed NLP Trainer's Training with them, and has taught for their organization in the past. He credits advanced NLP training from Mr. Charles Faulkner with helping him to most effectively integrate and apply the different models of NLP he learned.

Larry has been teaching NLP since 1992 in classes for the general public as well as professional continuing education training for interested therapists. He especially enjoys sharing NLP and HABT(sm) techniques with parents and school teachers nationwide.

                 View Larry's Resume                                                                             E-mail Larry



Michael Cetrone

Mr. Michael Cetrone, is the President of Epic Storytelling in Seattle, WA.  He specializes in life metaphor and change work, and operates a private coaching practice outside Seattle. His courses taught include, "The Epic of You," a self-help and personal growth seminar that focuses on values clarification to support motivation and personal change.  

Mr. Cetrone is a certified Trainer and Master Practitioner of Neuro-Linguistic Programming (NLP), and has taught or assisted with teaching NLP certification programs at several different NLP Institutes since 2004. He is a certified NLP Trainer, having studied with NLP Worldwide in Australia. His friendly style and supportive nature make him very effective at helping others make significant changes and shifts in their life and lifestyle. His training, "The Epic of You," is offered in Washington and the surrounding area at this time. This course is a reflection of his history of studying language throughout his education and teaches the importance of our "internal stories" either helping or hidering personal growth.

Michael is authorized to train nearly all of the NLP classes taught by Expanding Enterprises, Inc. He has been teaching NLP since 2009 to classes and interested individuals, and especially enjoys sharing the techniques with people seeking support in making personal transformation.

        View Mike's Resume                                                                             E-mail Mike

Send mail to with questions or comments about this web site.
Copyright 2020 Expanding Enterprises, Inc. All rights reserved.